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Gatwick airport announced that they’re changing their logo to a “signature” because
“we want the airport to feel very personal and that we absolutely care about passengers having a good time going through the airport”
Will Wiles is distinctly unimpressed.
Want to make people happy, Gatwick? You can’t. Want to help people enjoy the airport? Minimal queuing. Clear signage. Information accurate and prominent. Clean. Efficient circulation. Plentiful seating that you don’t have to pay for by buying a coffee. Your italicised logo isn’t going to make the tiniest jot of difference to anyone.
/via iamdanw
Source: willwiles.blogspot.com
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