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An article on GOOD about Zipcar catalogues some of the elements that make Zipcar a success, including “RFID” and “wireless technology”. (Let’s ignore that RFID is a wireless technology.) The article also notes how much of what makes Zipcar great is their attention to details of the service including how parking works and car insurance and the maintenance of the cars.
The article is part of a series about “exploring the power of design”. Now, I’m first in line when it comes to identifying this sort of thing as design but if this is design then how is it different from management or just plain good business?
Some people, and I may be among them, would call this sort of thing service design. But if Zipcar is a great example of service design, bringing these heterogeneous elements together to create a really good experience for their customers to engage with, what isn’t service design?
(via aboveandbeyond, via smarterplanet, via tayloransley)
Source: tayloransley
